Resorts Online Casino for mac instal1/8/2024 Buffett’s original idea for Margaritaville was “to expand the opportunity for as many people to experience the lifestyle immortalized in his iconic song as possible,” according to the statement on the company’s website. But, she said, because his business is “bigger than just that, it could definitely live on.” “It’s definitely a lifestyle associated with him and his personality and his music that he created,” said Barbara Kahn, a professor of marketing at the Wharton School at the University of Pennsylvania. Buffett’s death, retail and marketing experts said his legacy would continue to lure his fans - known as Parrot Heads, along with their children, called parakeets - and others to his businesses. Representatives for the company declined to comment on its business. “On behalf of everyone (who works, visits or lives) in Margaritaville, we mourn the loss of Jimmy, a true national treasure, and express our heartfelt condolences to his family and everyone around the world who loves him,” Margaritaville wrote in a statement posted on its website. Buffett’s empire, named Margaritaville Enterprises after his signature song, must find ways to sustain its business without its founder. Buffett into the billionaire ranks in April, Forbes estimated his net worth at $1 billion. Buffett was also a businessman who turned his personal brand into a lifestyle empire that included everything from restaurants and resorts to lines of merchandise such as at-home “frozen concoction makers” and cornhole game sets.Īlong with music sales and tours, Margaritaville’s success helped propel Mr. Jimmy Buffett, who died of cancer on Friday, was many things: a singer, a songwriter and a spokesman for tropical escape.īut beyond crafting music that inspired listeners to grab a cold drink and take it easy, Mr.
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